SEMA: Automotive Specialty-Equipment Sales Increase to $50.9 Billion
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Gearing Up for 2022
Sales of specialty-equipment parts reached a new high in 2021, increasing to $50.9 billion in retail sales for the first time in history—up from $47.9 in 2020. The finding comes from the new “2022 SEMA Market Report,” which is available for download here, and provides the automotive aftermarket industry a comprehensive review of the specialty-equipment market in 2021. The report includes new data on the U.S. market size, consumer profiling, industry trends and changes in the vehicle population.
SEMA estimates that the growth was driven by strong consumer interest in working on their car or truck, as more than 80% of specialty-equipment consumers reported spending as much, if not more, time working on their personal vehicles as they did during 2020.
“The 2022 SEMA Market Report can help member companies identify key areas of interest for consumers, and where the most money was spent on parts in 2021,” said SEMA Director of Market Research Gavin Knapp. “As our biggest research report of the year, this is a must-read for any business that wants to make strategic, data-driven decisions.”
Restrictions on in-person shopping eased in 2021, prompting consumers to become more comfortable going back into stores to buy parts. The split of in-store versus online sales is 2021 was roughly 50/50 versus 54% online in 2020 and 45% online in 2019. This normalization is expected to continue in 2022.
Pickups remain the single biggest segment in the specialty-equipment parts market. An estimated 13.6 million pickups were modified by consumers in 2021, accounting for a combined 31% of specialty-equipment parts sales.
Ongoing supply-chain issues are also a concern in 2022. More than 90% of specialty-equipment manufacturers, distributors and retailers feel that their business has been impacted by supply-chain-related challenges. This, is turn, is softening expectations regarding 2022 sales.
For more data on the opportunity available in the automotive specialty-equipment market, download the 2022 SEMA Market Report for free today at www.sema.org/research.
This report is the focus of an upcoming SEMA webinar on June 8. Register for the webinar by clicking here.
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ABOUT SEMA®
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com or www.performanceracing.com.
