Indian Motorcycle Charity Ride to Sturgis

Ride Therapy

Indian Motorcycle announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis.

This year, in addition to using the organization’s unique brand of motorcycle therapy to aid combat veterans dealing with PTSD, the veteran-operated, non-profit organization will implement a “service before self” initiative to show appreciation to first responders who have been working on the front lines during the COVID-19 pandemic.

Veteran’s Charity Ride uses “motorcycle therapy,” a proven remedy that provides therapeutic solutions to help fellow veterans move forward and adjust to civilian life. The 2020 ride will include 15 total veterans – nine new veterans, along with six returning veterans who will serve as mentors.

“During these extraordinary times, getting our veterans out of the house and supporting them with the liberating power of motorcycle therapy is more important than ever,” said Dave Frey, U.S. Army Veteran and Veterans Charity Ride Founder. “To be able to combine those efforts and honor our selfless and invaluable first responders during this unprecedented pandemic makes this journey even more gratifying. In light of COVID-19, we will be implementing necessary precautions to stay safe and healthy, as we come together to heal and support one another on our ride to the legendary Sturgis Motorcycle Rally.”

Video | Veterans Charity Ride: Rich Neider – Indian Motorcycle