INFINITI Appoints New Marketing Partner, PUBLICIS Q

INFINIT Possibilities

INFINITI announces a new marketing partnership with a unique global creative solution with Publicis Groupe to propel the luxury automaker forward into a new era of product and branding opportunities. Called PUBLICIS Q, this bespoke solution looks ahead to INFINITI’s new era of luxury automobiles while recalling the first — the Q45 — in the name of its agency.


A year after INFINITI moved its headquarters to Yokohama, the luxury automaker has undergone significant changes to reconnect with the brand’s heritage and its strengths. In partnership with PUBLICIS Q, INFINITI looks forward to further developing its own authentic brand story to match consumer tastes and to fortify its strong position going forward.

The upcoming 2022 INFINITI QX60 will be the first model to embrace the concepts created by PUBLICIS Q and will adopt the company’s approach to bringing Modern Japanese Luxury to Life with its launch campaign. The new 3-year partnership between INFINITI and PUBLICIS Q will cover additional models coming to the luxury lineup, part of a product renaissance for the automaker soon.

This appointment won’t impact current agreements with OMD Worldwide, marketing partners in China, nor parent-company Nissan’s relationship with TBWA Worldwide. The new partnership also signals the completion of INFINITI’s relationship with Crispin Porter Bogusky.

INFINITI leveraged the strategic guidance and coordination of MediaLink for the entire agency selection process. MediaLink will continue to support the transition process to ensure PUBLICIS Q is integrated seamlessly across the globe.


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ABOUT Infiniti®

Infiniti Motor Company is the luxury vehicle division of Japanese automaker Nissan.
Headquartered in Hong Kong with representations in 50 markets around the world, Infiniti officially started selling vehicles on November 8, 1989, in North America. Its range of luxury automobiles is currently built in manufacturing facilities in Japan, North America, United Kingdom and China. Infiniti will electrify its entire lineup from 2021 onward. The brand has been widely acclaimed for its industry-leading client services, ranking #1 in customer satisfaction with Dealer Service among Luxury Brands by J.D. Power and being a most trusted luxury brand according to AMCI, as well as its world’s first driver-assistance technologies and daring designs.