2021 SEMA Show Feature Vehicle Deadline Approaches

Show N Go

The deadline to apply for a feature vehicle at the 2021 SEMA Show is July 30. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.


All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 30.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.


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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com or www.performanceracing.com.