LA Auto Show Indoor and Outdoor Experiences Announced

Indoor Outdoor Plugs

The LA Auto Show, a leading automotive and lifestyle in-person event, recently announced its roster of dynamic indoor and outdoor activations, press events, and consumer attractions to showcase the world-class vehicle lineup set to make their debut at the 2021 LA Auto Show. Doors open to consumers Nov.19-28 at the Los Angeles Convention Center. After the LA Auto Show’s hiatus due to the global pandemic, the return of in-person debuts and meetings will provide the perfect atmosphere for automakers to showcase why the world of mobility is one of the most innovative and forward-thinking industries on the planet. Here’s a little pre-pandemic flashback to give you an idea of what sort of show to expect.

Before the LA Auto Show opens for Southern Californians to explore—established and newcomer automakers from around the world will introduce their latest concept and production vehicles during 2021 AutoMobility LA (LA Auto Show’s industry and media gathering). This year’s lineup of AutoMobility LA press conferences will take place in-person on Wednesday, Nov. 17; companies making announcements include Barbie, Biliti Electric Inc., Bremach, EdisonFuture, Fisker Inc., Hyundai Motor, Kia, Mullen, Subaru, and VinFast.

“The LA Auto Show is a must-attend event every year for a reason, we bring 10 days and one million square feet of indoor and outdoor experiences that our attendees look forward to year after year,” said Lisa Kaz, owner and CEO of the LA Auto Show.

The LA Auto Show will showcase dynamic startups and established brands as they deliver 10 jam-packed days of test drives, never-before-seen vehicles, custom and exotic cars, all-new zero-emission vehicles, interactive activations, and one-of-a-kind experiences. Influencers and shoppers can test drive vehicles from brands such as Audi, Chrysler, Dodge, ElectraMeccanica, Fiat, Ford, Honda, Jeep, Nissan, Ram, Subaru, and Toyota; additional experiences include:

LA Auto Show: New Activations, Showcases and Consumer Experiences

“Camp Jeep” (Outdoor): Jeep’s 25,000-square-foot exhibit will give LA Auto Show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the show. Camp Jeep consists of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The course offers a first-hand look at ground clearance, traction, stability, articulation, breakover, off-camber, and suspension. Camp Jeep is an interactive adventure zone where professional 4×4 drivers allow riders to experience a Jeep brand vehicle’s on and off-road capabilities. Expert drivers will drive participants in the 2021 Wrangler Rubicon, Wrangler 4xe, Grand Cherokee, Gladiator Rubicon, Grand Cherokee Trailhawk, and Cherokee Trailhawk vehicles.

EV Track Powered by Electrify America (Indoor): Electrify America—the largest open ultra-fast DC charging network—is the exclusive sponsor of LA Auto Show’s all-new indoor electric vehicle (EV) test track and charging provider for the automotive brands and vehicles featured in this year’s outdoor test drives. Enthusiasts, shoppers, and the EV-curious can conveniently test drive several of the latest EV models along a 55,000-square-foot test track inside South Hall of the Los Angeles Convention Center. There, visitors will also be able to learn about Electrify America’s charging solutions including HomeStation—a Level 2 home charger— and public DC fast chargers as well as the debut of a prototype during the press days. For more information or to locate an Electrify America charger, visit here.

Ford “Bronco Built Wild” Experience (Outdoor): At Built Wild, LA Auto Show visitors can experience the Bronco family’s full throttle on a specially designed off-road course and put their courage to the test with a ride over Bronco Mountain—a 38-degree hill—located in the North Plaza of the Los Angeles Convention Center. Visitors will learn about the Bronco brand’s beloved legacy, get acquainted with the all-new Bronco family—from Bronco Sport to the 2-door and 4-door Broncos—and learn about modularity and accessories to suit their lifestyles. Guests will also experience the thrill of Bronco’s off-road capability and connectivity on an off-road course designed by Vaughn Gittin Jr.; the experience showcases Trail Turn Assist, where the vehicle spins almost entirely on the same spot.

la auto show ford bronco in desert

Ford’s “Built To Electrify” and “Built Ford Wild” Experiences (Indoor): Ford’s Built to Electrify experience inside the West Hall of the Los Angeles Convention Center will offer guests the opportunity to learn the benefits of electric vehicle (EV) ownership and see Ford’s full EV lineup. LA Auto Show visitors will be able to get an exclusive look at the all-electric Ford F-150 Lightning and take an adrenaline-pumping Mustang Mach-E ride that will get their hearts racing. Also in West Hall, Built Ford Wild will showcase Ford’s full line of trucks including the all-new Maverick, 2021 F-150 Hybrid, and F-150 Lightning. Visitors of Built Ford Wild can discover the stories of local customers who love their Ford trucks and learn how Ford’s latest offerings can make their work and recreation even better.

“Ram Truck Territory” (Indoor): The ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup will make its debut in the West Hall of Los Angeles Convention Center. Professional drivers will navigate guests through the interactive course in the 2021 Ram 1500—the most awarded light-duty truck in America. Ram Rebel, Limited, Laramie, and Longhorn models will also be available for LA Auto Show visitors to enjoy a ride. Ram Heavy Duty trucks will include Ram Power Wagon, Ram 2500, and 3500 Limited Models. Ram Truck Territory will include a stability demonstration on the High Banked Wedge, a structure over 6’ tall, 70’ in diameter with a 30° tilt. A series of steel culverts will showcase Ram handling capability and suspension options. Participants will also be able to feel the traction and experience hill descent technology on the legendary Ram Mobile Mountain, a 13-foot high, 30-yard-long simulated mountain with 30-degree approach and departure angles. Ram will demonstrate towing in a 2021 Ram 3500 with a High Output 6.7 L Cummins Diesel Engine as the truck hitches to the 24’ tall Ram Tow Power Tower and lifts a heavy weight to simulate towing.

Subaru National Parks Experience & Pet Adoptions (Indoor): An all-new auto show experience showcasing core Subaru models and the brand’s dedication to preserving our National Parks awaits visitors in Los Angeles Convention Center’s West Hall—featuring an immersive 180-degree LED wall and LED floor, wilderness-inspired sights, sounds, smells and two levels of viewing. Explore an interactive cave spotlighting “no-touch” technology and be sure to visit the “Subaru Loves Pets” daily adoption event. Subaru’s all-new performance area will feature the 2022 WRX and more.

“VW Roadshow” (Outdoor): Volkswagen invites LA Auto Show attendees to experience their fun-to-drive SUVs at the “VW Roadshow” where they can discover the all-electric ID.4 SUV—awarded “World Car of the Year,” the all-new compact Taos with VW Digital Cockpit, the family-ready Atlas, boldly styled Atlas Cross Sport, and the compact Tiguan—winner of the “Car & Driver Editor’s Choice Award.” Volkswagen’s custom, closed-track experience in Los Angeles Convention Center’s Gilbert Lindsey Plaza will feature obstacles that showcase the agility, stability, and adaptability of Volkswagen SUVs. To expedite check-in, attendees are invited to pre-register online here.

Tickets are now on sale here.


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Whether it’s new vehicle shopping, test drives, experiencing the latest tech, or exploring an assortment of customized rides and exotics, there is something for everyone at the show. On average, attendees spend up to 4 hours at the show, so plan accordingly and experience all it has to offer.