RVshare Launches New Brand Campaign: “Use Your Outside Voice”
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Heeding the Voice of Season
RVshare announced the launch of its imaginative new brand campaign, “Use Your Outside Voice,” created in partnership with the creative team at Copacino Fujikado. As the largest online community for RV renters and owners, RVshare’s company ethos is centered on the spirit of the open road. As RVing has become more popular than ever the past few years, RVshare’s campaign captures the unbridled freedom RV travel provides.
“Use Your Outside Voice” reminds travelers of the spontaneous delights that await on a road trip – the joy of testing the booming echoes of a canyon, hollering out the window, flopping onto a top bunk because you called “dibs,” or having ice cream for breakfast… It’s all because you can – embrace it! RVshare empowers RV renters and owners to use their outside voices and welcome the nonconformity, and uncomplicated moments of RV life.
On June 9, RVshare debuted a series of memorable campaign videos, directed by Janssen Powers and the expert filmmaking team at Farm League. The new spots are available to stream on YouTube and social media, and will be running in eight key markets across the U.S. The brand has also introduced a striking new logo in tandem with the campaign, embodying the lively, inclusive spirit of RVshare. Watch the first of the video series here.
