SEMA: Mothers Polishes Sponsors Battle of the Builders

Clean, Mean, Driving Machines

Mothers Polishes has been named the presenting sponsor of the 2022 SEMA Battle of the Builders, the aftermarket industry’s ultimate vehicle competition featuring customizers who have a vehicle on display at the world-renown SEMA Show.


With exhibitors relying on the builds at the annual trade-only event to showcase their hottest parts and accessories, the vehicles at the SEMA Show are carefully curated and represents the best in the industry.

“It’s not a casual decision that an exhibitor makes when selecting what vehicle to showcase at the SEMA Show,” said Tom Gattuso, SEMA vice president of events. “The vehicle they ultimately choose and the builder they choose are the best of the best. It really is the Top Gun of the industry.”

Deadline for builders to enter this year’s SEMA Battle of the Builders sponsored by Mothers Polishes is Oct. 14. Top builders will be recognized in four categories as Class Champions – Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns – before one Grand Champion winner is named on the final day of the SEMA Show, Friday, Nov. 4.

The competition will unfold throughout the week, with the Top 40 announced on Tuesday, Nov. 1, and the Top 12 announced on Wednesday, Nov. 2. The decorated dozen will examine and critique each other’s vehicles at the Show on Thursday, Nov. 3, as they become the final judges and select the ultimate winner.

Throughout the entire competition, camera crews will follow the action for a television special that will air on the HISTORY Channel in January 2023.


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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit, or