Honda: Latest VR Technology Accelerates EV Design Process
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Designer Genes
A new video offers a first-ever look at the Honda VR Design Studios in Los Angeles, revealing how Honda is leveraging advanced virtual reality (VR) and mixed reality technology to fast track the development of new Honda vehicles. VR has quickly become a critical tool for Honda designers in the development of future mobility products, including electric vehicles (EVs), and Honda continues to expand use of these tools in L.A. and Japan. The 2024 Honda Prologue full electric SUV was the first Honda model designed primarily through virtual reality visualization technology, which was critical in overcoming collaboration and efficiency challenges faced during the COVID-19 pandemic.
“Our design teams used the latest VR technology to envision Prologue in different environments and to accelerate cross-collaboration between Honda styling teams in the U.S. and Japan,” said Mathieu Geslin, Honda VR design leader. “It’s an ongoing effort to further explore the technical capabilities of VR and mixed reality in our development centers globaly, and we’re really excited about what this will mean for the Honda products of the future.”
More details on the all-new Honda Prologue will be released in the coming months with customers encouraged to sign up for updates here.
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ABOUT Honda Automotive®
Founded in 1948 in Hamamatsu, Japan, Honda opened its first U.S. storefront in Los Angeles, CA, in 1959. What began as a nimble operation with eight industrious associates would quickly grow to astounding heights. For nearly four decades Honda has challenged to exceed government requirements – as the first automaker to meet the Clean Air Act standards in the 1970s, then demonstrating low-emissions vehicle technology that led the state of California to adopt new, more stringent emissions regulations.
