Academy Sports + Outdoors Continues New Store Expansion

Find Out What’s in Store

Academy Sports and Outdoors, Inc. will open its first location in Fredericksburg, Va. in the fall of 2023. This is Academy’s second location in Virginia and will be over 77,000 square feet. Academy plans to continue its expansion efforts with the goal of opening 13 – 15 stores this year, and a total of 120 to 140 new stores by the end of 2027.

The new location will carry a wide array of sports and outdoors products for customers to choose from to kickstart their fun. With help from knowledgeable team members, customers can expect to find the best assortment of athletic and casual shoes, sports and outdoors equipment, and clothing from top, national brands such as Nike, adidas, The North Face, Under Armour, Columbia, YETI, Carhartt, Winchester, Shimano, Titleist, Traeger and more. Academy also offers tremendous everyday value and quality through its exclusive, private label brands such as Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Mosaic, O’Rageous, and Redfield, which cover outdoor apparel and equipment, women’s and men’s apparel, workout attire, fishing equipment, water gear and hunting accessories, respectively.

“We are excited to be a new destination for the Fredericksburg community to find everything they need to pursue their sports and outdoors passions with top national brands like Nike, adidas, Yeti, Columbia, Carhartt, and many more, all at a great value,” said Sam Johnson, Academy’s Executive Vice President of Retail Operations. “Whether you are cheering on the ‘Hoos, gearing up to fish the Rappahannock River, or playing a pickup soccer game, Academy Sports + Outdoors is here to help you have fun out there.”

Academy aims to empower, encourage, and connect with our communities and schools through local efforts that involve sports programming, field and stream activities, and military and first responder organizations. Through these programs, Academy motivates community members to try new things, promotes safety in sports and outdoors, and ultimately builds connections that make a positive impact in the area. Academy looks forward to building relationships throughout Fredericksburg to support and create new opportunities for residents to have fun out there.

Academy’s new store will also provide a dynamic and fun shopping experience while offering convenient options, such as buy online pick-up in store service, and free shipping on most online orders over $25. Customers can also take advantage of a suite of in-store services that will include free assembly on grills and bikes, scope mounting, bore sighting, line winding/spooling, and the ability to purchase hunting and fishing licenses.

Until the new store opens, customers can shop online at academy.com or through Academy’s mobile app, receive digital ads and offers, engage with Academy’s social media accounts (@academy) and follow us on TikTok (@academysports), sign up for email alerts, and watch out for information on upcoming grand opening events. Customers can also stay up to date on their local new store updates by texting “Fredericksburg” to 22369 or visiting academy.com/fredericksburg.

This location is expected to bring an estimated 60 new jobs to the community. Individuals interested in careers at Academy Sports + Outdoors can visit careers.academy.com to apply for open positions.