Yokohama Tire and Surfrider North OC Team Up on Environmental Projects

Trash Grab

Adding to its list of environmental advocates, Yokohama Tire announced it is working with a local chapter of the nationally recognized nonprofit Surfrider Foundation USA on several projects. Yokohama will aid the North Orange County chapter on Surfrider’s overall mission to protect the world’s ocean, waves, and beaches for everyone to enjoy.

yokohama tire Surfrider beach cleanup

According to Alan Holtschneider, Yokohama’s director of marketing, the tire maker will help support Surfrider North OC with the distribution of student club memberships; water quality testing kits; biodegradable utensils, straws, etc., starter kits for restaurants wanting to become ocean friendly; cigarette butt collection canisters; and replacement equipment for harbor cleanups.

Holtschneider added that “YTC will also be able to send two to three volunteers to Washington, DC and Sacramento, California in 2024 to speak with elected officials regarding the issues and solutions impacting our coastline.”

Yokohama is also supporting Surfrider North OC’s Surf City Splash 2024 event New Year’s Day at the Huntington Beach, California pier. “Yokohama is proud to be working side-by-side with Surfrider North OC to help them contribute to a sustainable society through numerous initiatives to protect the environment,” said Holtschneider.

“Our Surfrider chapter is stoked to have the support of Yokohama Tire in our efforts to protect and enjoy the ocean, waves and beaches along the world-famous Huntington, Newport and Seal Beach coast,” said Richard Busch, co-chair, Surfrider Foundation North Orange County.

For more information on the Surfrider Foundation North Orange County, visit them here.


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ABOUT Yokohama Tire®

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.